diff --git a/founderlessnotify/founderlessnotify.py b/founderlessnotify/founderlessnotify.py
index b6acc82..5c1eb0a 100644
--- a/founderlessnotify/founderlessnotify.py
+++ b/founderlessnotify/founderlessnotify.py
@@ -18,18 +18,18 @@ def canonicalize(in_str):
 
 def get_founderless_regions():
     """Return the list of founderless regions."""
+    time.sleep(RATE_LIMIT)
     r = requests.get('https://www.nationstates.net/cgi-bin/api.cgi?q=regionsbytag;tags=founderless',
                      headers=R_HEADERS)
-    time.sleep(RATE_LIMIT)
     tree = et.fromstring(r.text)
     return tree[0].text.split(',')
 
 
 def download_region_dump():
     """Download the latest region dump from the NS API."""
+    time.sleep(RATE_LIMIT)
     r = requests.get('https://www.nationstates.net/pages/regions.xml.gz',
                      headers=R_HEADERS)
-    time.sleep(RATE_LIMIT)
     with open('regions.xml.gz', 'wb') as f:
         f.write(r.content)
     with gzip.open('regions.xml.gz', 'rb') as f_in:
@@ -104,14 +104,12 @@ class FounderlessNotify(commands.Cog):
         # Get the region endos for both lists
         # now_foundered_endos = get_region_endos(now_foundered)
         now_founderless_endos = get_region_endos(now_founderless)
-        message_content = ''
-        await channel.send('The following regions are now **Founderless**:')
+        message_content = "The following regions are now **Founderless**:\n"
         for region in now_founderless:
             message_content += f"https://www.nationstates.net/region={canonicalize(region)} " \
-                               f"({now_founderless_endos[region]})"
+                               f"({now_founderless_endos[region]})\n"
         for page in pagify(message_content):
             await channel.send(page)
-
         await self.config.previous_founderless.set(new_founderless_regions)
 
     async def bg_loop(self):